Pluffy is a reusable oil-blotting product designed to make everyday skincare easier, more sustainable, and more enjoyable. I developed the full brand and visual direction, from naming and product positioning to packaging concepts and early marketing language.

The goal was to create a brand that felt confident, modern, and playful without slipping into gimmick territory. I explored form factors for the case, themed colorways for the reusable sheets, and a visual identity built around a cloud-like character that communicates softness and ease.

This project represents my ability to build a brand from the ground up, shaping the narrative, aesthetics, and product experience in a cohesive and intentional way.