Mobile Swallowing Diagnostics (MSDx) is a first-of-its-kind mobile healthcare clinic based in Orlando, Florida, specializing in on-site dysphagia evaluations. Their mission is to bring high-quality, accessible swallowing care directly to patients’ homes throughout Central Florida.

My role was to develop a brand identity that felt modern, elevated, and distinct within the healthcare space, something that communicated clinical credibility while remaining approachable and patient-focused. The final system was designed to translate seamlessly across every touchpoint: the mobile clinic exterior, digital platforms, educational materials, and social campaigns.

The visual identity blends clean typography, a bold color system, and a simplified anatomical mark that nods to the core service in an elegant, contemporary way. I also created supporting graphics and motion assets to reinforce the brand’s forward-thinking positioning and to help explain a complex medical service in a clear, accessible format.