HydroFLOW manufactures water-conditioning and filtration systems, which often require clear, customer-friendly explanation. My role was to transform technical information into accessible educational content.

Amazon A+ Content

I redesigned the A+ content for multiple SKUs to make the product benefits easier to scan and understand. This included restructuring the information hierarchy, refining the messaging, and creating clean visuals that help customers quickly grasp what the technology does and why they might need it.

Installation Video

I also wrote and directed an instructional installation video for HydroFLOW’s whole-home filtration system. This included scripting the full walkthrough, organizing the instructional flow, and working with product experts to ensure accuracy. The final video gives customers a simple, step-by-step guide they can follow during installation and is now used across HydroFLOW’s website and customer support materials.

Together, these assets improve clarity, reduce confusion, and help customers move from curiosity to confident product use.